top of page
Our Awakening
Kenya’s agri-sector is vibrant, yet AgriSMEs—millers, processors, distributors, and wholesalers—often face crippling cashflow challenges. We kept hearing: “Our cash flow is always tight” and “We miss out on bulk deals because funds aren’t available when needed.” We knew things had to change.
Our Quest
Driven to turn challenges into opportunities, we built Avenews—a digital platform offering fast, transparent financing tailored for Kenya’s agri-SMEs. Our goal is simple: provide the funds you need to buy raw materials, settle invoices, and scale your operations without delay.
Overcoming the Challenges
We faced outdated payment methods and traditional lenders who deemed our sector too risky. Every obstacle taught us invaluable lessons and drove us to create a robust, streamlined financing solution.
Our Promise & Mission
We’re here to support you—whether you’re an agrovet, miller, processor, distributor, or wholesaler—by eliminating cashflow hurdles and enabling bulk buying.
Our mission is to equip Kenyan agri-SMEs with innovative, tech-driven financing, built on:
Customer Centricity
We prioritize your needs with genuine, transparent solutions.
Accountability
We uphold integrity and clear communication at every step.
Innovation
We adapt and evolve to deliver better, simpler financing options
Our Management Team
Jonathan Tseelon
CEO
Taha Arar
Development Team Lead
Emmnuel Murai
Kenya Country Manager
Mirit Samet
Director of Marketing
Mumbi Wachiuri, CFA
Head of Risk
Ishai Ben-Or
CPO & Co-Founder
Lynn Bruiners
Head of Customer Operations
Trusted by Leading Organizations & Partners
At Avenews, we’re proud to collaborate with respected institutions that share our vision for a more resilient agri-finance ecosystem. These partnerships reflect the trust we’ve built and our commitment to delivering fast, transparent financing solutions for midstream agri-SMEs across Kenya.
Visa
We tap into Visa’s global payment infrastructure to simplify digital transactions for Kenyan agribusinesses—making it easier to access and move funds quickly.
EAGC
Our alliance with EAGC enhances market linkages and advisory services, ensuring agri-SMEs receive both the funding and the strategic guidance they need to grow.
KNNCCI
Through our partnership with KNNCCI, we tap into an extensive network of local Agri-businesses, ensuring our financing solutions meet the real needs of Kenya’s agri-market.
GIZ
With GIZ, we collaborate on development initiatives that support local entrepreneurship and strengthen Kenya’s food supply chain.
Our Milestones
Agri-Buyer Financing
Secure the stock you need now and pay later, ensuring your operations never miss a beat.
Agri-Supplier Financing
Turn unpaid invoices into immediate cash, so you can quickly restock and seize opportunities.
AgriCredit Line
Access funds on-demand that scale with your business, capturing every opportunity.
The Impact
Since launch, we’ve supported over 250 Agri-SMEs across 10+ counties and funded more than KES 1.7B—cutting payment delays by up to 70%, boosting purchasing power, and driving steady, sustainable growth.
bottom of page