Avenews Launches in Kenya: A Milestone for Agri-Trade Financing
- Millie
- Mar 13
- 3 min read
Updated: Mar 17
After three years of building strong foundations with agri-SMEs on the ground, Avenews has officially launched in Kenya, marking a major milestone in agri-trade financing. The event brought together key government officials, corporate leaders, financial institutions, and industry partners to discuss the future of agri-SME financing and how Avenews is stepping in to bridge cash flow gaps.
Among the distinguished guests were representatives from key government agencies, financial institutions, and industry stakeholders, including Mr. Moses Kimani, Advisor to the PS, State Department for Livestock Development, speaking on behalf of Principal Secretary Jonathan Mueke, Dr. Anastasia Kagunyu from KALRO, Munyi Nthigah from Kepha Africa, Dr. John Gachara, Kirinyaga County CECM, and other senior executives from leading agribusiness companies and advocacy groups. Their presence underscored the shared commitment to transforming financial accessibility in the agricultural sector.
The Big Conversation: Why Agri-SMEs Need Cash Flow
One message rang loud and clear throughout the event—cash flow is everything.
Speaking on behalf of Principal Secretary Jonathan Mueke, Mr. Moses Kimani underscored the urgency of financial access:
“When the Agrisector thrives, agriculture grows. We need to ensure seamless access to finance. Avenews' products will put money back into our sector to address the liquidity gap.”
A huge thank you to Dr. John Gachara, Kirinyaga County CECM, for his powerful words:
“The real value in agriculture is financing. Without it, agri-businesses struggle to scale. Accessibility to affordable and reliable finance is the key to unlocking the true potential of the agricultural sector.”
Avenews Group CEO, Jonathan Tseelon, made it clear:
“Cash flow is the most critical factor for an agri-business—much more than profits. Our KES 2.5B commitment is about ensuring businesses don’t have to slow down due to delayed payments.”
Avenews: An Innovative Approach to Solving the Agri-Financing Gap
When people hear “agri-financing” in Kenya, they often assume it means direct funding for farmers. Avenews takes an innovative approach. We don’t finance farming operations—we finance transactions within the agri supply chain, ensuring the businesses that connect farm produce to markets have the liquidity they need to keep commerce moving.
By disbursing financing to agri-SMEs such as distributors, processors, millers, agrodealers, and agrovets, we enable them to purchase more stock, fulfill larger orders, and expand operations. This approach strengthens the entire supply chain, making it more efficient, resilient, and responsive to market demand.
By closing the financing gap at the supply chain level, farmers naturally benefit—not through direct funding, but through better trade conditions, increased demand, and a more stable agricultural ecosystem.
Why This Matters for Agri-SMEs
Agriculture is the backbone of Kenya’s economy, yet access to financing remains a major hurdle for businesses operating in the supply chain.
Delayed payments of 30-90 days prevent agri-SMEs from restocking and fulfilling new orders.
Traditional financing is often slow, rigid, or inaccessible, leaving businesses stranded.
A resilient supply chain requires liquidity, and that’s exactly what Avenews is here to provide—fast, flexible, and transparent financing solutions designed for agri-SMEs.
KES 2.5B Commitment: What This Means for Agri-SMEs
Avenews announced a KES 2.5 billion commitment to ensure agri-SMEs have access to financial solutions that match their business needs.
Strengthening the supply chain – Suppliers, wholesalers, and processors now have the working capital to keep Kenya’s food systems running.
A partnership-driven approach – Avenews is collaborating with industry stakeholders, agribusiness leaders, and trade organizations to provide transparent and ethical financing solutions that drive long-term business success.
The Future of Agri-Financing in Kenya
By working with government agencies, financial institutions, and agribusiness leaders, we are shaping a more accessible and efficient financing ecosystem that truly supports the businesses keeping Kenya’s agricultural sector thriving.
👉 Learn how Avenews can support your growth!
Recurring capital to grow, restock,
and meet market demand.
Turn unpaid invoices into working capital
and keep the supply flowing.
Finance supplier payments on time while
extending your payment due date.
