From the Field to Market — What the Media Is Starting to See.
- Millie
- Mar 30
- 2 min read
In the past few weeks, Avenews has been featured across national media — from live interviews to business articles.
We’re grateful for the recognition. However, what matters more is the conversation this attention is helping to open up.
When most people hear agri-financing in Kenya, the assumption is simple: funding goes to the farmer. But as many in this space know — kilimo ni mnyororo, not a single point.
It involves everyone who keeps food moving, from the supplier of farm inputs to the person processing, distributing, delivering, and selling.
For many of these businesses, access to financing has been out of reach for too long. That’s why this moment matters. The media didn’t just spotlight Avenews — they helped surface a much-needed conversation about how agriculture actually works in Kenya… and who truly keeps it running.
Here’s a look at how that shift is starting to take shape:
KBC TV – Prime Edition
Our Country Manager, Emmanuel Murai, spoke about financing the movement of agriculture, not just the moment of harvest. 👉 Watch here
NTV News – A closer look at trade realities and how agri-SMEs can thrive with the right tools. 👉 Watch here
KBC News– A discussion on building financing that reflects how agricultural trade actually works. 👉 Watch here
Metropol TV – Business Briefing Highlighting how Avenews' approach speaks to real business pressures along the supply chain. 👉 Watch here
The Articles That Framed the Conversation
Business Daily – Exploring how financing agri-SMEs can help strengthen national production and trade. 👉 Read article
Capital FM– Discussing smarter, tech-enabled solutions that support value chain growth. 👉 Read article
Tuko.co.ke– Looking at how the KES 2.5B financing initiative is shifting access and opportunity. 👉 Read article
Soko Directory- A feature on closing the financing gap with tailored, transaction-focused solutions. 👉 Read article
The Business Watch– On the importance of building financial solutions that match how agri-businesses operate. 👉 Read article
Why It Matters
At Avenews, we’ve never believed that financing starts and ends with production.
We’ve spent the last few years working quietly with agri-SMEs — businesses that connect farm produce to market — and we’ve seen what’s possible when financing is timely, trade-focused, and built to support the real flow of business.
We also know that when these businesses are supported, everyone benefits — including farmers, buyers, suppliers, and even households.
Biashara ikisonga, sekta nzima husonga. And that’s what this moment is really about — shared movement.
We’re Not the Whole Story — But We’re Part of It
This isn’t about progress. We’re here to help build it — with the people already doing the work, already pushing the chain forward, even without recognition.
We don’t speak for the ecosystem. We’re simply in it — learning, listening, and doing our part.
Hii kazi ni ya wengi. Sisi ni mmoja wao.
👉 Learn how Avenews can support your growth!
Recurring capital to grow, restock,
and meet market demand.
Turn unpaid invoices into working capital
and keep the supply flowing.
Finance supplier payments on time while
extending your payment due date.
