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The Money Isn’t Missing — It’s Just Not Moving

Millie
2 days ago
2 min read

There’s a quiet truth in agri-business that rarely makes the headlines: It’s not that the money isn’t there. It’s that it’s stuck.

Stuck in an invoice that hasn’t cleared. Stuck waiting 30 or 45 days for a buyer to pay. You’ve already delivered — and now you need to restock. But the money hasn’t come in yet.

And when money is stuck, business slows — not because it’s unprofitable, and not because the work isn’t getting done. But because the system doesn’t give it space to breathe.

The Business Is Sound. The Timing Isn’t.

In a recent CNBC interview, the Avenews Group CEO put it plainly:

“We don’t give financing for the sake of it. We unlock capital that already belongs to the business — capital that just needs to be freed up at the right moment.”

That’s the heart of how Avenews works.

Let’s say you’ve just delivered goods worth two million shillings. Payment is coming — but not today. Meanwhile, another opportunity is already at your door. You can take it, but only if you have the cash now.

That’s where Avenews comes in, unlocking just enough working capital to keep you moving.

Because trade doesn’t wait. And neither should you.

Not Just Money — Movement

This model isn’t built in boardrooms.

It’s built on the ground, shaped by the lived realities of agri-businesses across Kenya.

Most businesses aren’t looking for handouts or excess borrowing. They just need timely access to the money they’ve already worked for.

That’s why Avenews doesn’t rely on traditional credit scores or collateral. Instead, we look at:

How you trade
Your M-Pesa and bank transactions
The relationships and records that show your business is real, trusted, and consistent

“Liquidity at the right time isn’t a luxury,” the CEO shared. “It’s what keeps a good business going — and growing.”

And Yes — The Farmer Still Benefits

Avenews doesn’t finance individual farmers. But the farmer still feels the impact.

How?

When a supplier receives financing, they’re able to pay the farmers or growers they source from quickly and fairly.

That money reaches the ground faster, helping farmers plan, plant, and supply again with confidence.

And when agrovets or stockists are financed to restock early, inputs are available when farmers need them most.

So yes, the money flows backward. Quietly, efficiently — but powerfully.

And when money flows, so does trust, growth, and resilience.

A Final Thought

Agriculture is too important to be left behind — yet it continues to be underserved. Everyone talks about loans. But Avenews is doing something different: